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"Just a Click Away: Advertising on the Internet" by Barbara K. Kaye, Norman J. Medoff
From modest beginnings, advertising on the Internet quickly has become a multibillion dollar business. "Just a Click Away: Advertising on the Internet" - by Barbara K. Kaye, Norman J. Medoff, discusses the power and potential of the Internet as an advertising medium and focuses on how the Internet can be utilized best to deliver effective messages. "Just a Click Away: Advertising on the Internet" offers a multitude of valuable information as it draws from current sources that include trade periodicals, daily newspapers, academic journals, magazines, industry newsletters, conference presentations and, of course, the Web itself. (Amazon.com)
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"Advertising on the Internet, 2nd Edition" by Robbin Lee Zeff, Brad Aronson
Internet advertising is still a business finding its legs, but it is already an important part of most successful commercial sites. And for companies that are not Web-based, the Internet is now an important medium to consider for marketing strategies. Though many of the concepts Robbin Lee Zeff and Brad Aronson present are extensions of traditional advertising issues, "Advertising on the Internet" offers a very comprehensive view of things. The various advertising models and techniques are illustrated, with the balance of effectiveness versus user annoyance discussed frequently.
(Amazon.com)
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"Advertising on The Web"
by Jim Sterne
An easy-to-read business book for marketers, advertising reps, and Web reps, "What Makes People Click: Advertising on the Web" - by Jim Sterne, describes what the future holds for Web advertising. Readers will learn from "Advertising on The Web" how to develop a Web advertising strategy, find Web sites where they can advertise their products, and negotiate and sell ad space.
(Amazon.com)
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"Publicity on the Internet" by Steve O'Keefe
"Publicity On The Internet" - by Steve O'Keefe, is a complete guide to promoting any product, service, person, or event on the Internet and commercial online services. "Publicity On The Internet" gives precise, comprehensive, and comprehensible information on how to increase traffic at a web site, the planning and promoting of online events, getting media coverage online and off, launching a new product or business, and defending against online attacks.(Amazon.com)
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