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"The Handbook of Online Marketing Research: Knowing Your Customer Using the Net" by Josua Grossnickle, Oliver Raskin
"The Handbook of Online Marketing Research" - by Josua Grossnickle and Oliver Raskin, examines all the latest techniques and trends used to conduct online research, including how to leverage existing sources, online chat-based sessions, email feedback, online focus groups, and much more. With the advent of the Internet, companies of all sizes and budgets can conduct online market research and access all the information they need to know to stay ahead of the competition. "The Handbook of Online Marketing Research" demonstrates how both large and small companies can take proven traditional market research techniques and adapt them to the Web.
(Amazon.com)
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"Marketing on the Internet" by Jan Zimmerman, Jerry Yang (Introduction)
New edition of "Marketing on the Internet" - by Jan Zimmerman, Jerry Yang, sets forth a seven-step plan for selling over the Internet. After discussing basic on-line marketing principles, technological consultant Zimmerman explains in "Marketing on the Internet" the process of creating a Web site, site maintenance and monitoring, site promotion, security considerations, and long range trends that may affect electronic commerce. (Amazon.com)
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"e-Loyalty: How to Keep Customers Coming Back to Your Website" by Ellen Reid Smith
In "e-Loyalty: How to Keep Customers Coming Back to Your Website", Ellen Reid Smith, leading customer loyalty expert and nationally acclaimed speaker, offers the definitive and essential step-by-step guide to creating and managing highly effective online loyalty and retention strategies.
Using some of the Internet's leading consumer and business-to-business websites as case examples, "e-Loyalty: How to Keep Customers Coming Back to Your Website" takes readers from the early stages of implementing e-loyalty marketing programs through budgeting and evaluating their impact.
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