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"Marketing on the Internet" by Jill H. Ellsworth, Matthew V. Ellsworth (Contributor)
This updated edition of the bestselling "Marketing on the Internet"- by Jill H. Ellsworth, brings marketers totally up-to-date with new developments like Java, VRML, interactive graphics, and electronic commerce. A complete guide to marketing on the Internet, it helps marketers understand all of the technologies available and gives detailed step-by-step instructions for actually doing it: from building a multmedia Web site to safely conducting electronic commerce. Packed with examples of successful uses of the Internet by a variety of businesses. (Amazon.com)
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"The Complete Idiot's Guide to Online Marketing" by William Eager, Cathy McCall, Bill Eager
Authors William Eager, Cathy McCall and Bill Eager shows you how to use valuable data to serve your firm AND your customer. They share secrets for using e-mail, newsgroups and forums to get your message. Learn from "The Complete Idiot's Guide to Online Marketing" how to discover the latest demographics of the online world, and how to effectively tie "real world" marketing into your online efforts. You receive: no-nonsense discussion of the steps to create, place and measure the success of your online marketing, simple explanation of the terminology of Internet marketing, valuable tips for effectively using ads, e-mail, newsgroups, surveys and promotions to get results, and case studies of successful Internet marketing campaigns.(Amazon.com)
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