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E-COMMERCE | E-MARKETING | E-PUBLICITY | E-LEGISLATION
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cover "The Complete E-Commerce Book: Design, Build & Maintain a Successful Web-based Business" by Janice Reynolds, Roya Mofazali
"The Complete E-Commerce Book: Design, Build & Maintain a Successful Web-based Business" - by Janice Reynolds and Roya Mofazali, makes your e-commerce vision a success. Whether your company is a startup or well-established, you'll learn how to plan, implement and operate a successful e-commerce site - from selecting the right software through fulfilling orders. Janice Reynolds and Roya Mofazali start by helping you plan the customer experience and design an effective, easy access interface. You then progress to cutting-edge programming techniques and robust server configuration. Next, you'll master site marketing, customer service, order processing, warehousing and shipping. Along the way are plenty of real-world examples of Web sites to explore so you can learn what to do - and what not to do. Business owners, Web entrepreneurs and everyone who's involved with setting up and rolling out an e-commerce site will find answers to their business and technical questions in this all-in-one handbook: "The Complete E-Commerce Book: Design, Build & Maintain a Successful Web-based Business"! ".
(Amazon.com)
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cover "The Complete Idiot's Guide to Starting an Online Business" by Frank Fiore, Gordon Whyte
"The Complete Idiot's Guide to Starting an Online Business" - by Frank Fiore and Gordon Whyte, shows why and how to establish company Web sites and Intranets. It speaks specifically to the idea of distributed information as capital and how to use the Web and Web technologies to positively impact revenues. "The Complete Idiot's Guide to Starting an Online Business" shows you how to set objectives, create strategies, and implement programs for Web-related communications that will impact your company's marketing, sales and financial activities.
(Amazon.com)
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